A globetrotting adventurer and TV presenter is to help inspire people of all ages to take part in outdoor activities on Gower in Swansea.
Lowri Morgan has been named ambassador for Swansea Council’s outdoor activity service, which attracts thousands of people every year to enjoy the great outdoors.
Pioneering former Ysgol Gyfun Gwyr pupil Lowri has taken part in a number of ultra marathons, including the 350-mile 6633 Arctic Marathon and the 230-mile Jungle Marathon through the Amazon rainforest.
As part of her new role with the council’s outdoor activity service on Gower, Lowri will help promote events and support activities including climbing, hiking, bushcraft, survival skills, hill walking, gorge walking, surfing, coasteering and kayaking.
Attracting up to 7,500 people a year, the outdoor activity service operates from centres in Port Eynon and Rhossili. Refurbishment work at Port Eynon’s Borfa House centre in coming months will include naming its hall in Lowri’s honour.
Damian James, Swansea Council’s Outdoor Activity Service Manager, said: “Working in the adventure sector, I have been aware of Lowri and her inspirational achievements for a long time. We have about 4,000 children using the outdoor activity service every year – many of whom are girls – so we hope having Lowri on board as an ambassador will inspire even more people, including more girls and women, to enjoy all the world-class land and water-based activities available on Gower.
“On a New Year’s Eve several years ago, my wife didn’t have an especially memorable time on a night out in Cardiff, so having watched a Lowri Morgan documentary the day after, she decided she’d trek and summit Kilimanjaro with her friends on the next New Year’s Eve. That did then happen, which shows the positive impact someone like Lowri can have on people’s lives.”
Called ‘It’s Gower Time’, Lowri has also now narrated a new promotional video for the Gower Activity Centres.
Lowri said: “I’m delighted to become an ambassador for the council’s outdoor activity service on Gower, especially as it was Gower that introduced me to the world of adventure in the first place.
“I’m also passionate about inspiring the next generation to enjoy the great outdoors, so I’m honoured to be able to play a small part in helping make that happen in my home city of Swansea.”
As well as catering for schoolchildren and holidaymakers, the council’s outdoor activity service provides tailor-made activity packages to many other groups too, including looked-after children and businesses looking for teambuilding experiences.
Outdoor activities are also now certified, with the chance available for participants to win a John Muir Award, which encourages people to discover a wild place, explore it, conserve it and share their experiences about it.
A new look website at www.goweractivitycentres.co.uk is also now live.