Swansea & The Gower's Premier Lifestyle Magazine

Enterprise 2000

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Boasting one of the largest showrooms in South Wales, Enterprise2000 is an independent outlet specialising in kitchens, appliances and most recently, fitted bedrooms. With the company having gone from strength to strength over the last few years, we recently met up with their on-hand Kitchen Designer, Emma Reed to find out more.

Established over 20 years ago, Enterprise2000 was bought out by the current three partners who have been running the business for 14 years; they were the ones who saw an opportunity to invest in a fitted kitchen department to run alongside the kitchen appliance side of the business.

Although discussing business, when talking to Emma, you can feel her passion for what she does and why she does it. The mantra on which they run the company is quality at affordable prices to give people the kitchen of their dreams, and this goal is almost palpable in everything that we talked about.

Why choose Enterprise 2000?
When asked what makes them unique, Emma lit up with enthusiasm. Her answer was three-fold: premium quality products at affordable prices, a dedicated team of knowledgeable experts, and their first-class customer service and after sales care.

Affordable Quality
Working with other local companies, Enterprise2000 is able to obtain high- quality products for their kitchen and bedroom ranges, as opposed to multi-nationals who are limited to what they can purchase. We stock and supply top brand appliances which are competitively priced and matched with online companies including AO.com, John Lewis and Currys. This allows Emma to get the best products and bargains for her customers.

A Knowledgeable Team
Made up of a dedicated team of experts, Enterprise2000 is regularly complimented on their knowledgeable and friendly staff. In fact, it is one of the reasons that the company gets referred so much and attracts customers in their droves. Emma says, “we believe the strength of any business is with its staff and we are so lucky with ours! Not only are they local and have been with us for years, but they also attend regular training with suppliers so they know everything about the appliances and they keep up with current trends.

Superb Customer Care
Most multi-national companies have an online call centre with customer service teams, but with Enterprise2000, you will deal with one of the key team members directly to get your potential issue resolved. Emma prides herself on her customer care, stating that they offer above and beyond service from the initial conversation right up to after sales care. In fact, she said that customers always comment on how easy it is to work with Enterprise and how much they love that they can order appliances at home online and have it turn up when expected without being damaged or faulty.

Enterprise2000: The Kitchens
With one of the largest showrooms in South Wales, it’s hard to imagine that Emma was teaching herself kitchen design just eight years ago. It’s true, however, and with her partners, she has since built the business into the success it is today where the majority of her work comes from referrals. As humbling as she finds this, the sheer amount of referrals reflect just how unique and first-hand the service at Enterprise is.

While it is common in the kitchen industry for staff to work on a commission basis, pushing their kitchens at higher prices to earn a higher commission, Emma’s philosophy is completely different: “I work with whatever the client’s budget allows, offering a better quality kitchen than most other suppliers in our area to help their dream become a reality.”

Offering a full range of premium quality kitchens and high-end appliances, Enterprise 2000 works directly with other independent companies, such as Symphony Kitchens, the UK’s leading manufacturer, and the Cosentino Group, the design leaders in surfaces with its brands, Silestone, Dekton and Sensa. This means that they can offer the best for their clients, with each kitchen being built new using premium products and new premium-quality quartz work surfaces are available up to six months before any other showroom.

Enterprise 2000: The Bedrooms
Emma was incredibly proud and excited about Enterprise’s recent launch of newly fitted bedroom displays in their showroom; customers can now see the modern Symphony Urbano Range in all its glory alongside the elegant and stunning Laura Ashley Collection. As you can imagine, the news of the new Laura Ashley bedroom ranges are spreading and they are already extremely popular just a few months into their launch. Obviously, this excitement is due to the exceptional products themselves, but it may also be due to the massive social media giveaway where someone won a dressing table worth up to £1,500!

Again, Enterprise works alongside other well-esteemed local companies such as The Rocking Chair that supply the beds for the displays and designer Elizabeth Styles for the fabrics. Emma prides herself on this, stating that “we love working with other independent retailers to offer the whole package to suit our clients’ needs and requirements.”

From our discussion with Emma, we could see that Enterprise2000 is much more than a local company that offers high-quality kitchens, appliances and Cranbrook Platinum bedrooms at great prices. Made up of a dedicated team of experts, Enterprise aims to work with their clients on their design journey from dream to reality, helping them to make the right decisions for them.

Meeting Emma herself and talking about her exceptional customer service and intimate partnerships with other local companies, it is no surprise at all that she won Business Woman of the Year recently for growth expansion. We couldn’t think of someone who deserves it more and it is a testament to her incredible work ethic.

Enterprise 2000
Castell Close Enterprise Park,

01792 516000

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